Building the Brands Behind the Next Era of Finance
I help ambitious fintech, digital asset and AI companies turn complex innovation into market conviction, commercial momentum and category leadership.
Fintech & Digital Assets Marketing Leadership
I build brands, products and growth engines at the intersection of financial services, fintech, digital assets and emerging technologies
From institutional private markets and tokenised products to DeFi, AI-Fi, NFTs, RWAs, Payment Gateways and DePIN projects.
Building Financial Brands Without Borders
I work across global financial hubs, helping innovative companies enter new markets, raise capital, build strategic partnerships and create international demand.
From London to Dubai, Hong Kong to New York, my experience spans the world's most dynamic financial ecosystems.
From Tokenomics to Market Adoption
Nearly a decade across crypto, DeFi, tokenisation, NFTs, RWAs, AI-Fi and DePIN — taking complex products from proposition and token economics through launch, capital, community and adoption.
I don't just market digital assets. I build the ecosystem required to take them to market.
TOKENOMICS
Utility, incentives, staking & governance.
NARRATIVE
White papers, light papers & investor stories.
LAUNCHES
Funds, TGEs, DeFi, AI-Fi & NFTs.
COMMUNITY
Strategy, ambassadors & activation.
KOLs
Creators, affiliates & amplification.
PARTNERSHIPS
Chains, protocols, exchanges & institutions.
EDUCATION
Courses, research & category building.
NEW MODELS
RWAs, DePIN, tokenisation & AI-Fi.
CRYPTO20
Tokenised Index Fund
HYPERION
Syndicated VC Fund
10Bet
Crypto Sportsbook
INVICTUS CAPITAL
Tokenized Funds
SINGULARITYDAO
Decentralized Finance
WEATHERXM
DePIN x NFT
LOCSTAT
Graph Intelligence Platform
ALTIFY
Regulated Alternative Investment Platform
Building Growth in Global Private Markets
At Sonata One, I brought the same product-launch and commercialisation discipline into institutional finance — repositioning the business, taking new services to market and building demand across the US, UK and European private-markets ecosystem.
01 · PRODUCT LAUNCH
Luxembourg Transfer Agency
Supported the launch and positioning of Sonata One's Transfer Agency proposition in Luxembourg, extending the platform deeper into European private-funds infrastructure.
PRODUCT POSITIONING · GTM · CONTENT · SALES ENABLEMENT · MARKET ACTIVATION
02 · MARKET DEVELOPMENT
Building the US Market
Built a targeted US growth programme across search, paid acquisition, events, content and institutional positioning.
â—Ž PARTNERSHIPS
Building Institutional Reach
Financial institutions · Fund managers · Advisers · Industry bodies · Strategic partners
â—Ž INDUSTRY & EVENTS
Commercial Conversations
FY · Lisbon · SuperReturn · Berlin · Funds Europe · Luxembourg · Luxembourg fund ecosystem
Turning Market Position Into Measurable Growth
Built a focused marketing and commercial engine that strengthened Sonata One's market position, expanded institutional reach and drove meaningful engagement across our target audience.
From Digital Assets to Institutional Finance. Same Commercial Discipline.
From Innovation to Adoption.
Building the brands, markets and ecosystems that move financial technology forward.
FINTECH · DIGITAL ASSETS · INSTITUTIONAL FINANCE
Ideas. People. Real Impact.
I partner with ambitious organisations to build brands, unlock growth and create meaningful impact — across markets, technologies and communities.
Build
Stronger category brands
Drive
Commercial growth & preference
Unlock
New opportunities & AI innovation
Create
Lasting impact & ARR
LET'S CONNECT
thomasvanderl@gmail.com
linkedin.com/in/thomasvanderlinde
Based in Cape Town — Open to global opportunities
+27833146643